Climax TV
Former Interior Minister and campaign manager for Boakye Agyarko, Henry Quartey, has cautioned the New Patriotic Party (NPP) against relying on traditional house-to-house campaigning ahead of the 2028 general election.
According to Mr Quartey, changing voter demographics, particularly the growing influence of Generation Z, require the party to adopt more modern and corporate-oriented campaign strategies.
Speaking to journalists on the sidelines of the NPP National Delegates Conference in Kumasi on Saturday, October 3, 2026, he said the traditional approach of going from house to house to canvass for votes was no longer sufficient to reach today’s electorate.
“The politics of today is corporate. If we were doing ‘Eshi! Eshi!’, we cannot continue that today. We have to blend it with the corporate style,” he said.
Mr Quartey argued that the NPP would need to significantly expand its use of social media and other digital platforms in its campaign for the 2028 elections.
“I have said it, and I am saying it again: you cannot prosecute a campaign in 2028 with a house-to-house strategy; it will not work. This is the 21st century. You need to attack your campaign through social media,” he said.
He said the changing political environment meant that parties could no longer rely solely on traditional methods of voter engagement, particularly when seeking to connect with younger voters.
According to him, many members of Generation Z have different patterns of political engagement and are less inclined to remain at home waiting for political campaigners to visit them.
Mr Quartey also highlighted what he described as the value of combining political experience with corporate expertise in the leadership of the NPP.
“If you have a chairman who worked as the vice president of a bank in New York, you should embrace him with open arms because he brings to the fore loads of experience and transformative ideas,” he said.
His comments come as the NPP holds its National Delegates Conference in Kumasi, where the party is expected to elect new national executives and begin preparations towards rebuilding its structures ahead of the 2028 general election.
